Your visit means you are considering buying a franchise after a successful corporate career. This book will tell you what you need to know to help you make one of the most important decisions of your life.

About the Author
Mitchell York, a professional certified coach, helps corporate executives build their own businesses. He served as a senior executive with a number of corporations over thirty years, and he began focusing on his own business ventures in 2001. He lives in Sayville, N.Y. He blogs about entrepreneurship at www.e2ecoaching.com.

Praise for "Franchise: Freedom or Fantasy"

"The advice and wisdom for would-be entrepreneurs is invaluable."- Bruce Judson, author of Go It Alone: The Secret to Building a Successful Business on Your Own (Collins Business 2005)

"This book is a must-read for anyone who is considering owning a franchise. Business ownership is a life-changing event that must be carefully considered and this book is a great first step." —Angie Shaw, The Entrepreneur's Source

About the Book

As the American economic landscape shifts, seasoned corporate executives are looking at independent business ownership as a way to secure and control their futures, and franchised businesses are growing in their appeal.

But pouring a large amount of money into a franchise does not guarantee success. In this book, you'll find out:

• How to determine if you can succeed as a franchise owner;
• What dangerous pitfalls to avoid as a buyer;
• The potential rewards of owning your own business;
• Whether or not the numbers make sense;
• Ways to raise money for your venture;
• And much more!

Website Content ©2009 by Mitchell York | mitch(at)e2ecoaching.com